People of the Year 2019: Yu Suzuki

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December 9th, 2019, 18:42 Posted By: wraggster

Yu Suzuki is one of our People of the Year solely for the fact that Shenmue III exists. It's difficult to overstate how unlikely this seemed.
Originally released in 1999, Shenmue was Suzuki's big system-seller for the Sega Dreamcast. It was a trailblazer for the time, a 3D open world in a grounded, modern setting with a day-night cycle and variable weather effects at a time when the PSone and Nintendo 64 had set the expectations for 3D console titles.
Shenmue blended RPG, fighting, and adventure game elements to tell the protagonist Ryo's story of revenge, one that tended to be frequently interrupted by optional pursuits like playing arcade games or collecting capsule toys. (In some sense these were less distractions than time fillers, because if the next major plot point involved meeting a person at a certain place Wednesday at 2 p.m., players could have in-game hours or days to kill before getting there, and no way to skip ahead beyond the usual nightly sleep.)

Shenmue was revolutionary, influential, and beloved--but not commercially successful

Shenmue was revolutionary, influential, and beloved by its fans. It was billed as the most expensive game ever made, with Suzuki once saying it cost Sega $47 million in development and marketing. Long before developers trotted out the "We always conceived this new IP as a trilogy" chestnut, Suzuki was talking about Shenmue as a story that would need at least five games before the original was even out.
But just like the platform it was supposed to sell, Shenmue did not enjoy commercial success to match its critical plaudits. Even so, it did well enough for Sega to move forward with a sequel. But while Shenmue II was still in development, Sega dropped a bombshell and announced its withdrawal from the hardware market entirely to become just another third-party publisher. By the time Shenmue II released in late 2001, the Dreamcast was dead and buried to the point that Sega didn't even bother releasing it in North America, waiting a full year to port it to the Xbox instead.
While there was still plenty of Ryo's story left to tell, it wasn't going to be in Shenmue III. Instead, Sega teamed up with external studio JC Entertainment to co-develop Shenmue Online, an MMO version of the franchise with Suzuki supervising. That project fell apart, and Suzuki focused on developing arcade games for Sega until he formally left the company in 2009. The end of his actual relevant tenure at Sega would appear to have been significantly earlier, as Suzuki's current studio Ys Net was established in 2008, and Sega of America president Simon Jeffery was under the impression Suzuki was no longer an employee a year earlier (He corrected himself as soon as that was reported).
When Suzuki officially left Sega, it had been eight years since Shenmue II's debut. Shemue III had seemed unlikely before. With the writer/director/producer of the franchise and the company that owned it parting ways, Shenmue III looked all but impossible.

https://www.gamesindustry.biz/articl...2019-yu-suzuki

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