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How 'buoyant' Sega Europe is helping Sega Sammy stay afloat

November 27th, 2020, 22:42 Posted By: wraggster

While the majority of the games industry has fared well during the pandemic, aided by the increased amount of time people are spending at home, some companies have been impacted in different ways.
Sega Sammy Holdings, the parent company of Sega, has certainly suffered. It reported operating losses and decreased sales for the first half of the financial year, sold the majority of its shares in the Sega Amusements business, and even shut down the company's famous Akihabara arcade.
Earlier this month, it called for 650 of its 9,000-strong staff to quit their jobs.
But Sega Europe president and COO Gary Dale says this isn't as bleak a picture as it may seem, especially when it comes to the long-running video games brand. The redundancies, he tells us, are entirely targeted at the Japanese side of the business -- and specifically at the resorts and pachinko divisions which, as you might imagine, have struggled during the pandemic.

How 'buoyant' Sega Europe is helping Sega Sammy stay afloat | GamesIndustry.biz

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